Helping Sales Engineers and Account Managers Sell IoT Solutions

 $6 trillion will be spent on IoT Solutions over the next 5 years (Business Insider)


Account Managers and Sales Engineers in the technology industry are always on the lookout for the “next big thing.” With $6 trillion predicted to be spent on IoT Solutions over the next 5 years (Business Insider) and billions of devices collecting and transferring data by 2020, it is the right moment to invest in Internet of Things (IoT)-specific training.


An Account Manager and a Sales Engineer are only able to close a lucrative deal, and create a delighted customer, if they have the right tools at their disposal at the right time. Without concrete demos, examples and real-life case studies in the IoT, AMs and SEs are at a disadvantage to tap early and deeply into the upcoming wave of demand for IoT solutions to millions of problems that correct data gathering and data interpretation can solve.


The IoT, which is essentially data extraction and data interpretation from currently “hidden” sources at high speed, is ground-breaking because it is technology that will affect every industry, every vertical, and every human being in the future. It will go beyond developing a competitive edge, and become the standard way that business is done. So, no matter what company you are working for, knowledge of real IoT applications and experiencing demos and real-life use cases can only be to the advantage of Sales Engineers and Account Managers.


Now is the time for IoT Training



Introducing relayr’s Account Manager and Sales Engineer training courses

We at relayr have discovered that many SEs and AMs have a general idea of what the IoT is, and know that there could be solutions for their clients out there. But, they are not yet at the stage of confidently defining an IoT solution. Are you one of these? Then, read on, because we have something that will help!


relayr and Fast Lane have partnered to create two expert-led courses:

  • relayr Sales Enablement Training for Account Managers (RSEAM)
  • relayr Sales Engineering Training for Pre-Sales Engineers (RSESE)


We want to enable sales engineers and account managers to capitalize early on an exciting new line of business.





The Account Manager course is a 1-day intensive training course. 

There are 4 core modules taught, with real-world examples as educational material.


Participants will learn how to:


  • Understand buyer needs
  • Position and sell new products, services and solutions
  • Deal with objections
  • Pitch with confidence
  • Produce faster
  • Equip champions within buyer organizations


At the end of the course, account managers will be able to unlock IoT opportunities with ease.




The Pre-Sales Engineer course is a 2-day intensive training course. 

There are 7 core modules taught, and like the AM training, there are real-world examples as educational material.


As well as that, each participant receives their own relayr white box environmental sensor package.


The trainer explains how to connect a device layer component to the relayr cloud platform and get useful real-time data.


Participants will learn:


  • The architecture of the enterprise IoT stack
  • How to engage, demonstrate and convince technical decision-makers on the IoT solution sales cycle
  • How to effectively convey the value of end-to-end IoT solutions
  • How to demo the relayr platform


At the end of the course, sales engineers will be able to explain the added value of IoT with ease.



Find out more about our Account Manager and Sales Engineer courses for IoT here >>